When brands fail to align with consumer values, boycotts can swiftly follow, leading to significant financial and reputational damage. Companies may face plummeting sales, lost market share, social media backlash, and tarnished brand equity. In some cases, high-profile endorsements are severed, while competitors capitalize on shifting consumer loyalty. Businesses often attempt damage control through public apologies, leadership changes, or rebranding, but recovery is not guaranteed. Missteps linked to social justice, political conflicts, or cultural insensitivity tend to spark the strongest backlash. Let’s look at some of the most disruptive boycotts together.