EGD is my favourite design discipline.

It’s where strategy, creativity, and user experience intersect in physical spaces. Unlike digital design, EGD requires thinking in 3D—considering how people navigate environments, interpret visual cues, and engage with storytelling in real time.

From large-scale wall graphics to wayfinding systems, EGD creates a unique challenge to design for movement, proximity, and spatial impact. My process involves balancing brand aesthetics with practical function, all while delivering an intuitive, memorable experience.