How do I approach developing design standards? By looking specifically at what needs to be defined for the brand, product, or service.

Identity standards, or brand guidelines, are heavily focused on visual elements and brand positioning, or repositioning (rebranding). Strategic standards are intended to be used as playbooks for inclusivity, holistic growth, or workplace practices. I have also designed more technical standards for the built environment, which require consultation with experts on code compliance and accessibility.

Apple Inclusive Design Guidelines
Facebook Holistic Playbook
Yorkville University Brand Guidelines
Auto Lab Brand Guidelines
Freshii Labour Playbook
Dank Craft Visual Identity Guide
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Yorkville University Brand Guidelines

My work in this area ranges from accessible environments to inclusive digital strategies and comprehensive brand systems for tech giants, institutions, and both franchisees and small businesses. All in all, formalized guidelines that I have worked are a visual and functional representation across various mediums to ensure clarity, consistency, and alignment with specific identities and objectives.

  • Inclusive Design Strategy
    Workplace Playbook
    Holistic Integration
    Architectural Checklist

  • Visual Identity Systems
    Design Elements
    Colours
    Typography
    Imagery
    Personality & Tone

  • Universal Design Standards
    Communication Systems

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Marketing Collateral