Marketing Collateral
Various printed marketing materials can be used to promote a brand, product, or service by communicating key messaging to a specific audience.
Print marketing as a tangible brand touchpoint is where form and function meet, and small details can create lasting impressions. Paper stock, finish, and weight affect the look and feel. Typographic hierarchy, icons, and images will guide readers. Size, format, and display are important for visibility.
Some projects I’ve worked on have integrated bilingual formatting to ensure accessibility. Others have required editable templates for future-proofing and customization.
